News Coverage

Various reports about hoodia gordonii have been generated by the following major news venues: ABC, BBC, CBS, and National Geographic. Other reports also have shown up on the Oprah Winfrey Show, the Today Show, and on 60 Minutes.

Granted, not all the reports that were issued had all positive things to say. However, among all these stations as well as others you can gain as much knowledge about this plant source as possible.

Sometimes the reports that were made questioned how valid claims were about hoodia gordonii effectiveness. Various aspects of weight loss such as that of fighting fat and suppressing appetite were explored in some of these reports, as well as others made.

It would do you well to go back and review some of these media reports if you have not done so already. Quite a few of them for sure have been presented from the year 2003 to present.

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Sometimes concerns are related to forms of hoodia. For instance, a 2010 report indicates that dietitians are wary of a cubed-shaped hoodia form. However, at the same time ABC reports of a woman who had lost 20 pounds in 3 months using this product.

In spite of this progress, there still is quite a bit of leeriness behind the use of this frozen hoodia ice cube supplement. There still is concern about the lack of evidence backing the effectiveness and safety of using any type of hoodia gordonii product.

Still to date the most prevalent evidence in the media lies within individual stories of this supplement’s effectiveness. This along with historical data is currently the best choice of information regarding usage of the gordonii species of this type of plant.

More about the cubed-shaped hoodia: It comes frozen. You can order it on the internet that way. You can put it in a glass of water or juice to keep it cold. Yet at the same time you can experience the appetite-suppressing benefits of the hoodia that makes up this frozen ice cube.

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It is only the gordonii species of the hoodia succulent plant that has this appetite suppressant enzyme (P57) in it. Forms of this plant source and/or enzyme are found in many pills, teas, powders, extracts, snacks, juices, candy, and even lip gloss.

Surprisingly, it is still quite difficult to find Hoodia supplements on store shelves. This may be because the regulations have only recently been relaxed. Therefore, it is recommended that you take a look on the Internet first to find the Hoodia products which are available to you.

However, this recommendation spurs a number of concerns by UK residents. Questions asked include – “will the Hoodia supplement I received be of the highest quality?” and “can I be sure that I am not being scammed here?”. Indeed, these are viable questions – and ones which we will now attempt to answer.

Tough Regulations Remain.

Just because Hoodia is now on the market in the United Kingdom, we can not assume that the regulations on its sale have been completely relaxed. In fact, quite the opposite is still the case. Having done research themselves, the authorities now have a better idea of how Hoodia affects the body, and hence they understand the need for making available only the highest quality Hoodia products. What is particularly interesting is that a number of products have been specifically named by the authorities, has been leading brands in the industry.

This is a very rare step that an industry watchdog will take – as it is somewhat anticompetitive, and could be viewed as biased towards some companies.

Nevertheless, this is a step that they decided to take – and we believe that it is a good one.

Are You Being Scammed?

When it comes to answering this question, you need to be very careful. Obviously, there are a number of scams out there – which are offering fake products in return for your hard earned cash. The only way you can avoid this type of thing, is to read reviews, and seek out user testimonials on the products before you buy them. A number of websites are available to assist you with this.

After a year or so of litigation battle, the FTC won its case, and was awarded almost $6 million to give back to consumers who had fallen into the trap of buying the discounted product. This is certainly sent a wake-up call to the industry, leading to further regulation and monitoring of Hoodia products.

These days, it is quite difficult to find Hoodia scams – however it is certainly not impossible. Usually, as a rule of thumb, supplements sold from websites that are registered within the United States – are at the quality lavels advertised. This is because the industry is now regulated within this country.

The Same cannot be said for companies registered outside of America. Because the FTC does not have any jurisdiction outside of the country, it is not able to shut down fake websites and offers. Therefore, the only way you can mitigate against the risk of purchasing a dud product is to exert a little bit of consumer wisdom yourself.

Keeping an eye out.

It really is quite simple to avoid the scams. All you need to do is a little bit of homework, and background research on the company which you intend to purchase off – before you hand out your credit card details. There are a number of websites on the Internet offering testimonials and reviews, so as to help you evaluate the overall merits of product.

We highly recommend that you take these steps – as it could end up saving you $100 or $200 dollars in the long run. Don’t let us put you off! There are a number of Hoodia providers out there who offer top-quality products, at very low prices. Indeed, these are great deals if you are able to find them and get your hands on them. All we are cautioning, is that you do homework and research before you make the purchase.

In other countries however, the same cannot be said. A recent scam was found to be taking place in Canada – where false advertising, and very low quality ingredients were being used in a Hoodia product. The supplements in question wasn’t heavily promoting the benefits of weight loss when it’s product was consumed. Little did consumers know, that there were actually no proven statistics or facts to back up the claims that the company was making.

It should be said at this point, that this is an isolated case. Of course, Hoodia supplements how well known for their weight-loss properties – especially when it comes to controlling the appetite. However, in some circumstances the ingredients in these supplements are simply not satisfactory to produce the positive health benefits that others may be able to achieve.

One way to ensure that you fail to deliver such benefits, is by using poor quality ingredients in your product. This is exactly what the Canadian company was doing.

Lessons To Be Learned.

The reason we reported this news is that there are a number of lessons to be learned from such a situation. Firstly, it becomes apparent that you need to do research before you buy a Hoodia supplement. If you rely solely on your judgment when it comes to advertising and promotional materials – you indeed run the risk of being misled by clever marketing strategists.

In general, decent Hoodia products will always have reviews written up about them. They will always be user testimonials to back up the claims of the producer or manufacturer. Additionally, most reliable Hoodia products will not promote things which they cannot substantiate with solid data. Surprisingly, it is actually quite easy to pick out the scams from the genuine products. By following the above advice, you should be able to filter through the noise, and hence find a product which is beneficial to you, your partner, or your family.